Isa Carannante
Isabella (Isa) Carannante
Hi! My name is Isabella, but feel free to call me Isa. Most of my design work centers on creating brand strategy and developing visual identities for brands & companies. As a psychology minor, I structure my design process in a way that considers the relationship between both design and psychology. My work also reflects an inspiration from my personal life: my home (a small beach town in New Jersey), my family & friends, and of course, my dog, Macaroni. This variety of content contributes to an eclectic nature of both my design work and my silk screen prints.
Links
Garruzzo's Sauce A project where I branded my Italian grandparents' famous tomato sauce recipe, on Packaging of the World! Coding Projects A look at all of my coding projects from this past semester.
Artist Statement
[THESIS] During this past year, I have been analyzing and reflecting on my experience with diabetes. For this project, I am exploring and responding to the societal misconceptions and negative connotations surrounding diabetes. People often believe diabetes to be caused by eating too much sugar or being overweight. Thus, it is typically seen as a self-inflicted disease, garnering little to no collective sympathy or understanding towards those with diabetes. In reality, diabetes can have a plethora of causes, many that are out of the individual’s control (i.e. genetics). There is just a common lack of education and awareness surrounding the many facets of diabetes, which I would like to counter in my thesis.
Additionally, I am principally focusing on glucose monitors, more specifically the FreeStyle Libre, regarding the aspects of inclusivity, aesthetics, and functionality. The FreeStyle Libre sensors are whitish, round devices with a small needle that can be inserted into the back of the arm. It also comes with a ‘reader’ that scans the sensor for a blood sugar level reading. They only need to be replaced every two weeks. This eliminates the need for daily (painful) finger sticks, which involves pricking the finger with a needle to extract a drop of blood. For this reason, the FreeStyle Libre is a painless and effortless way to aid diabetics in managing their sugar levels.
Despite the positives, there are also some misunderstandings and faults present. For example, many people are unaware of what these glucose monitors actually are and make their own assumptions as to why someone is wearing the device on their arm. Moreover, if they do know that the device is used for diabetes, it can also lead to them judging the individual due to the aforementioned misconceptions about diabetes. In this situation, the FreeStyle Libre becomes a clear indicator that the person has diabetes, when it is otherwise an invisible disease. Additionally, the FreeStyle Libre only comes in a white color that would be compatible with a white person’s skin tone. This lack of diversity completely ignores the fact that people of color are disproportionately diagnosed with and affected by diabetes, especially within the black community. Furthermore, the FreeStyle Libre can get caught on clothing and be inadvertently ripped out of an individual's arm, which can be quite painful and costly. Lastly, the FreeStyle Libre is not aesthetically pleasing. It is a very medical looking device, and is not something that looks exciting to wear. Thus, it stands out even more and can lead to added embarrassment and shame within someone who is a diabetic.
These are things I am to combat in my thesis. I am exploring ways in which to design a FreeStyle Libre to be more inclusive, functional, and aesthetic. This involves a redesign of the FreeStyle Libre experience, including a rebrand for FreeStyle Libre, options and a platform for customizing the device, and a variety of practical accessories. By doing so, I hope to further eliminate the stigma surrounding diabetes by making the glucose monitor something to embrace, rather than hide.
(Check out this project in the PDF below!)
Additionally, I am principally focusing on glucose monitors, more specifically the FreeStyle Libre, regarding the aspects of inclusivity, aesthetics, and functionality. The FreeStyle Libre sensors are whitish, round devices with a small needle that can be inserted into the back of the arm. It also comes with a ‘reader’ that scans the sensor for a blood sugar level reading. They only need to be replaced every two weeks. This eliminates the need for daily (painful) finger sticks, which involves pricking the finger with a needle to extract a drop of blood. For this reason, the FreeStyle Libre is a painless and effortless way to aid diabetics in managing their sugar levels.
Despite the positives, there are also some misunderstandings and faults present. For example, many people are unaware of what these glucose monitors actually are and make their own assumptions as to why someone is wearing the device on their arm. Moreover, if they do know that the device is used for diabetes, it can also lead to them judging the individual due to the aforementioned misconceptions about diabetes. In this situation, the FreeStyle Libre becomes a clear indicator that the person has diabetes, when it is otherwise an invisible disease. Additionally, the FreeStyle Libre only comes in a white color that would be compatible with a white person’s skin tone. This lack of diversity completely ignores the fact that people of color are disproportionately diagnosed with and affected by diabetes, especially within the black community. Furthermore, the FreeStyle Libre can get caught on clothing and be inadvertently ripped out of an individual's arm, which can be quite painful and costly. Lastly, the FreeStyle Libre is not aesthetically pleasing. It is a very medical looking device, and is not something that looks exciting to wear. Thus, it stands out even more and can lead to added embarrassment and shame within someone who is a diabetic.
These are things I am to combat in my thesis. I am exploring ways in which to design a FreeStyle Libre to be more inclusive, functional, and aesthetic. This involves a redesign of the FreeStyle Libre experience, including a rebrand for FreeStyle Libre, options and a platform for customizing the device, and a variety of practical accessories. By doing so, I hope to further eliminate the stigma surrounding diabetes by making the glucose monitor something to embrace, rather than hide.
(Check out this project in the PDF below!)
I'M HERE
An Apple Watch App, designed to facilitate communication between non-verbal Autistic individuals & their caregivers. This was inspired through experiences with my brother, Michael.
THESIS: A Redesign of the FreeStyle Libre Experience
A project exploring ways in which to design a FreeStyle Libre to be more inclusive, functional, and aesthetic for all people with diabetes












