The Bridge-Between creativity and personal career sustainability for art graduates/young artists.
Zhuxin Xiao, Xuege Ma, Xinyi Liu, Kai Yao (Team Bridge)
According to the United Nations Conference on Trade and Development, China’s creative industries are growing, and China also has the world’s biggest art market (Creative China, 2019) Meanwhile, China's art students and graduates are increasing as well. Due to various reasons, these graduates and young artists are facing difficulties, including lack of showcase promotion, job opportunities, social connections, and other essential skills to sustain in the creative industry. We see this as a gap to be fulfilled. We hope through this capstone project, The Bridge, we can help art graduates/young artists solve their problems and be the bridge between creativity and personal career sustainability.
By using the 4D Model(Discover, Define, Design & Deliver) to analyze the Chinese young artists struggled and give possible solutions. In the Discover Phase, we will use the PEST model to investigate China's creative industry's background and current situations to find the gaps and opportunities. In the Define Phase, we will use the literature reviews, existing surveys, interviews, and other tools as references to define the problem, potential solutions, and our stakeholders. Then, give the project introduction. In the Design Phase, we will give the framework of The Bridge, and describe how The Bridge as a platform will function. Finally, in the Deliver Phase, we will analyze the outcome of The Bridge, including SWOT, marketing, scalability, measurement of success, potential barriers, and how this project relates to the UNSDG, and TBLD+C concept.
By using the 4D Model(Discover, Define, Design & Deliver) to analyze the Chinese young artists struggled and give possible solutions. In the Discover Phase, we will use the PEST model to investigate China's creative industry's background and current situations to find the gaps and opportunities. In the Define Phase, we will use the literature reviews, existing surveys, interviews, and other tools as references to define the problem, potential solutions, and our stakeholders. Then, give the project introduction. In the Design Phase, we will give the framework of The Bridge, and describe how The Bridge as a platform will function. Finally, in the Deliver Phase, we will analyze the outcome of The Bridge, including SWOT, marketing, scalability, measurement of success, potential barriers, and how this project relates to the UNSDG, and TBLD+C concept.
Artist Statement
We are a four members group, that Zhuxin and Patty have a background in fashion design, Xuege has a background in design and managerial economics. Kai with a background in finance.
Our project is dedicated to helping China's young artists and art graduates to sustain their artistic creation careers and promote sustainability through art. We will show how we find the gaps and opportunities in China's creative industry and art market. And the solutions we give to solve the existing problems.
Our project is dedicated to helping China's young artists and art graduates to sustain their artistic creation careers and promote sustainability through art. We will show how we find the gaps and opportunities in China's creative industry and art market. And the solutions we give to solve the existing problems.
The Bridge - Between creativity and personal career sustainability for art graduates/young artists.