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Kyle Son
Kyle is a graphic designer and aspiring art director focusing on visual forms that push traditional boundaries. His belief that a great designer touches on the past, represents the present, and predicts the future informs a lot of his work. At his core, Kyle is a perpetual student as he expands his knowledge and understanding of design.
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Artist Statement
This project questions the futility of brand name value and its trivial status, Hypebeast clothing and its chokehold on young consumers, and the possibility of what clothes could look like without the name value attached. My goal is to start a dialogue that challenges the intent of clothing design.