My work deals with collective memory and the veneration of “meaningless” objects through the act of noticing. What drives me to make the things I do, is an interest in the interplay between a “meaningless” image/object and the viewer. Everything we interact with, we place and measure in a context of previous images that we have accumulated through a lifetime of minute experiences, a database of images and impressions. Noticing, I believe, is the act of recognizing connectedness or a potential for connectedness to this constantly expanding and flowing database. When one notices an image, we become a point of simultaneous intersection in time, of past and a possible future lexicon of images.

Through a common experience of an image, object, or imaging of that object, a collective memory exists within and yet outside the individual. How these images are understood is similar to how language is understood. For example, we all know what the word apple means. Though we all know what the word “means” our understanding of the thing is through the nuances of your own experience that runs parallel to the larger general understanding of the concept of the apple. But what defines a word? Other words. Their meaning is only derived from its proximity to others, I believe images work in much the same way. I’m interested in the interplay between the specific image and the collective memory of the viewers and the parallel worlds and definitions that they create.