Dana Baumgartner
Dana Baumgartner
Dana Baumgartner is a designer & maker living in Jersey City, NJ. As a Pacific Northwest native turned West Coast transplant, she can always find calm amidst the chaos. Her design interests & experiences include typography, branding, advertising, packaging, social media graphics and illustration. When her hands aren't busy tinkering with a new project, she can be found drinking good coffee or wearing running shoes ready to head out the door.
Original collage of my childhood journal
By Dana Baumgartner
Poster created for NY Public Library's 2020 Posters for a Cause show. Logo use approved by Rock The Vote.
By Dana Baumgartner
Poster created for NY Public Library's 2019 Posters for a Cause show. Logo use approved by Natural High.
By Dana Baumgartner
Romantic Comedies Map
By Dana Baumgartner
Quaranthings Illustration
By Dana Baumgartner
Voting graphic in advance of 2020 Presidential Election
By Dana Baumgartner
Illustrated Earth Day GIF
By Dana Baumgartner
Original design crafted from paper, digitized and screen printed
By Dana Baumgartner
Selected work displayed in United Nations Covid Call for Creatives
By Dana Baumgartner
Only In New York Campaign
By Dana Baumgartner
Promly non profit logo, identity and campaign
By Dana Baumgartner
Wobbly Poodle: Typeface & specimen book
By Dana Baumgartner
Health-Ade Get Real Campaign
By Dana Baumgartner
GIF for Health-Ade Campaign
By Dana Baumgartner
Ark Foods For Credit Internship Work
By Dana Baumgartner
Magazine Spread (mix of typography and hand illustratation)
By Dana Baumgartner
Oprah Votes Campaign
By Dana Baumgartner
GIF for Oprah Winfrey voting campaign
By Dana Baumgartner
Atlas Coffee Packaging and Logo Rebrand
By Dana Baumgartner
Artist Statement
I've always been obsessed with handwriting. This interest evolved over the years by diligently practicing cursive in grade school to forcing myself to turn all lowercase a's into double stories (luckily, I've dropped that time-intensive habit). Over the years, I developed a keen eye for letterforms, layout & design. Through training in college, internships & freelance opportunities, I've continued to hone my craft through advertising, branding, packaging & typography. I have client experience in packaging design, branding & logos, social media graphics, sales & marketing collateral, illustration & much more.

My path to becoming a designer hasn't always been linear. Still, along the way, I've been fortunate to gain lots of experience working in various roles across numerous industries. These experiences have molded me into a diligent project manager, intentional communicator & extremely dependable team player. What I love most about design is that every project is a chance to solve a new problem creatively & I look forward to taking on work that allows me to challenge myself, explore boundaries & help others.
Promly App Redesign & Prototype Demo
Designed by: Dana Baumgartner & Astrid Metta - Design made for the usage of Promly, Public Benefit Corp & Promly Support, inc.
By Dana Baumgartner
Block By Block: Newark Avenue
Submission for 2021 One Club Show following brief to help businesses in aftermath of COVID-19 pandemic
By Dana Baumgartner
How To Stop Saying Sorry - Interactive PDF
Humorous quiz & guide to stop saying sorry (clickable & interactive PDF)
By Dana Baumgartner
Dana Baumgartner Resume
By Dana Baumgartner